http://pleasantonweekly.com/print/story/print/2012/04/20/alain-pinel-launches-newly-designed-website


Pleasanton Weekly

Real Estate - April 20, 2012

Alain Pinel launches newly designed Website

Site offers recent listings, open home searches, even school district information

by Jeb Bing

Alain Pinel Realtors (APR) has launched its newly redesigned website, apr.com, showcasing many new enhancements, including expanded property search capabilities as well as a modern and sophisticated look.

The site's expanded property search offers refinement options such as a school district search, most recent listings and keyword search. Also featured are an open house search of all MLS-listed properties in the Bay Area, an international property search which offers the ability to find homes worldwide and an agent/office search which helps consumers find the right agent and/or office for their needs.

Lifestyle search, provided by Onboard Informatics, helps consumers locate their ideal communities and properties based on type of neighborhood and proximity to entertainment/dining, the arts, shops/services, transportation and schools. In coming months, census data will be added to all community information on the newly redesigned site, as well as point of interest data to all maps, using "Onboard" data as well.

Expanded property detail pages now include school ratings, community information, real-time market statistics, property history, area amenities and social media sharing tools. Community overviews feature local market statistics, unique photos, custom descriptions and local area demographics.

A full gallery of APR's past campaigns showcases a collection of the firm's award winning images and branding. A buyer and seller toolbox provides site visitors with mortgage and cost of living calculators, rent vs. buy comparisons, and other helpful tools.

"The rapid pace of innovation at Alain Pinel Realtors continues to pick up speed with the recent introduction of a powerful new version of apr.com," said Stephen Skinner, APR vice president of Technology.

"Our new site puts an unprecedented amount of information and resources in the hands of the online consumer," he added. "The site now includes industry-leading search capabilities including lifestyle search, property keyword search and the ability to search for homes based on school district information."

Skinner added: "The new apr.com makes a strong statement about our ongoing commitment to provide the best online technology and marketing tools to our consumers and agents."

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