http://pleasantonweekly.com/print/story/print/2012/04/06/las-positas-to-offer-mobile-marketing-course


Pleasanton Weekly

- April 6, 2012

Las Positas to offer mobile marketing course

Online course includes lectures, interaction with others

Las Positas College plans to offer a new online course, Advanced Mobile Marketing, which will be part of the college's Community Education Program.

This class is not eligible for college credit.

The one-month online course, which begins the week of June 4, will cover strategy and introduction, including types of platforms to use, how to design a campaign and how to execute and measure success.

Participants will be able to log into the course at any time from any computer. The course includes audio lectures by the instructor with slides, videos, online readings and ongoing discussion with the instructor and other participants.

Other courses in the Mobile Marketing Certificate Program include Creating Cell Phone Apps for Business and Introduction to Mobile Marketing.

"Mobile marketing is such a big trend that it is becoming critical for businesses," said course instructor and mobile marketing expert Simon Salt. Salt is a blogger, writer, entrepreneur and CEO of the Marketing Communications Agency IncSlingers. He speaks nationally on the topic of social media and is author of the book, "Social Location Marketing."

To register and learn more about the course, visit the Community Education website linked on the Las Positas College homepage at www.laspositascollege.edu, or contact Community Education Program Coordinator Frances De Nisco at 424-1467.

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