He replaces Scott Grimmett, who is leaving Safeway for an opportunity with a non-competing food retailer.
"Al's results-oriented leadership style and experience on both the retail and the marketing side of our business will serve him well in his new assignment," said Safeway Chairman, President and CEO, Steve Burd. "He is also a Colorado native and knows that market well."
Duran joined Safeway's Denver division in 1979 and worked his way through the company's ranks, including senior retail operations and marketing positions in the Safeway's Phoenix and Dominick's divisions. He joined Safeway's corporate team in Pleasanton in 2009 as vice president of Retail Initiatives.