Called a business-to-business networking opportunity at the local level, the mixers are popular among firms that count on doing business with each other or building new relationships with owners and representatives.
"It's part of our service to the members of the chamber to give them a chance to do business with each other, to maintain their contacts, names and brand recognition," said Scott Raty, president and chief executive of the Pleasanton Chamber.
"We have three of these programs each year and our members believe they contribute to the sense of doing business locally," he added.
Earlier this year the chamber also sponsored a "Consumer Showcase" at the Stoneridge Shopping Center, which Raty described as a business-to-consumer event. Because of the popularity of this first-ever event, Raty said the chamber is working to schedule another one in 2012.