http://pleasantonweekly.com/print/story/print/2011/11/04/sports-authority-set-to-open-its-new-store-in-dublin


Pleasanton Weekly

- November 4, 2011

Sports Authority set to open its new store in Dublin

New retailers add to fierce competition in recreational goods field

Dublin's second large recreational and athletic equipment store will open later this month as the city expands its big-box store inventory of businesses.

Sports Authority will open its new Dublin store in a 45,000-square-foot section of the old Mervyn's department store space on Dublin Boulevard. The rest of the Mervyn's site has yet to be leased.

Sports Authority, based in Colorado, is a nationally known merchandiser of brand name sporting goods.

Last weekend, Recreational Equipment Inc. (REI) opened its new 24,000-square-foot store at 7099 Amador Plaza Road. REI is known for its top brands of gear and apparel for camping, climbing, cycling, fitness, hiking, paddling, snow sports and travel. The Dublin store also will offer a bike shop for quick assemblies and repairs, as well as a seasonal gear rental department for customers who want to test new outdoor activities.

Both new stores will add to the already-fierce competition in the sports-related field with other retailers and sports specialty stores in Dublin, Pleasanton and Livermore.

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