http://pleasantonweekly.com/print/story/print/2011/09/09/rotary-north-plans-a-starry-night


Pleasanton Weekly

- September 9, 2011

Rotary North plans a 'Starry Night'

Apple CEO's desk part of benefit auction

by Jeb Bing

The executive desk used by John Sculley during 10 years as Apple CEO heads the line-up of valuable items for auction at "A Starry Night," a gala evening of dining, dancing and charitable giving on Sept. 24, sponsored by Pleasanton North Rotary.

Tri-Valley merchants and individuals have donated more than 50 products and services for live and silent auctions at the 23rd annual event, to be held at Casa Real at Ruby Hill Winery in Pleasanton.

Sculley was president of PepsiCo when he heeded the call of Apple Founder Steve Jobs in 1983 to become CEO of the still young computer company in Cupertino. Under Sculley's management from behind the desk being auctioned, Apple sales grew 10-fold to $8 billion.

Other items to be auctioned include vacations in New Orleans, Pebble Beach, Napa Valley, and Squaw Valley and Ridge Tahoe ski resorts.

The gala in 2010 raised more than $95,000 for many of the same Tri-Valley charities that will benefit from this year's fund-raising. Beneficiaries include REACH, a housing and education program bringing independent living to the developmentally disabled; Tri-Valley Special Olympics Northern California; Hope Hospice; Kaleidoscope (Easter Seals); Pleasanton Gardens Senior Housing; Las Positas College Foundation; El Oasis, a school and orphanage near Ensenada, Mexico; and Polio Plus, Rotary International's effort to eradicate polio.

A special fund-a-need project featured this year at A Starry Night will continue the club's support for the construction of new classrooms and offices for School of Imagination and Happy Talkers in Dublin, a school devoted to educating autistic and developmentally disabled children.

A 50/50 raffle will help fund the Rotary club's collaboration with the Wheelchair Foundation, a partnership that has distributed more than 5,300 wheel chairs to needy individuals in Central and South America since 2003.

Mark Ibanez, sports director of KTVU Channel 2, will serve as A Starry Night's master of ceremonies. Public Eye will play high-energy, '80s-style rock 'n' roll.

Sponsored tables and individual tickets ($150 per person) can be purchased at A Starry Night's website: www.astarrynight.org.

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