Donations from the program, an in-store initiative that unites more than 100 food manufacturers in support of America's students, go to schools and education projects to sustain important programs, purchase equipment and recognize excellence in the classroom. The manufacturing partners donate 10 percent of the sale price of selected items to local schools.
Since its launch in 2005, the Back to Schools program has raised more than $20.8 million for schools throughout the U.S. and the number of manufacturers has more than doubled.
In January, as schools began receiving checks for the $3.8 million in donations earned during the Fall 2010 Back to Schools campaign, Safeway held a special mid-school year Back to Schools campaign in response to the unprecedented education budget cuts, such as physical education, music and art where class sizes are increasing.
"We are partnering with our consumer package goods partners to help schools in our operating area provide the best possible curriculum and activities for their students," said Karl Schroeder, president, Northern California Division of Safeway.
Through the winter Back to Schools program, 10% of the sale price of more than 3,000 selected products went to support education. When customers purchased these products using their Safeway Club Card, they automatically accumulated donations that they can assign to a school of their choice. Schools and customers already participating in Safeway's eScrip rebate program also benefit from Back to Schools. Their final accumulated total will automatically be donated to their registered eScrip school or organization.
Safeway is one of the country's largest corporate supporters of education, giving more than $20 million to schools each year. The company also contributes to a broad range of charitable and community programs and in 2010 raised and donated more than $250 million to cancer research, hunger relief, health and human services and programs focused on assisting people with disabilities.
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