Called "Dog Days of Summer," the party will get started at 6 p.m. Wednesday, featuring a performance by rock and soul group the Houserockers in the parking lot next to Round Table Pizza downtown.
Main Street will be on the route for the annual Pooch Parade, presented by the Tri-Valley Guide Dog Puppy Raisers, and residents are encouraged to pretty up their pup, large or small. Registration begins at 6 p.m. at Lions Wayside Park at the corner of First and Neal streets. Entry fee is $10 per dog per category. All proceeds benefit Tri-Valley Guide Dog Puppy Raisers. The first 150 entries will receive goody bags.
While downtown, event-goers can also vote for a favorite cow on the front lawn of the Museum on Main Street, 603 Main St. The wooden cutouts of cows are part of the "Udderly Divine Bovine" event. A total of 26 two-dimensional art cows were sponsored by businesses and nonprofits in Pleasanton, including one by the Pleasanton Weekly, and decorated.
The cows will be displayed around Pleasanton until Sept. 20, when the whimsical "Running of the Cows" race and art display kicks up, as part of the Pleasanton Art and Heritage Festival. The cows will ultimately be auctioned off at the Udderly Divine Bovine event, slated for Oct. 4 at the Pleasanton Senior Center. The event is a benefit for the Museum on Main and the new Alviso Adobe Community Park, which is scheduled to open in October. For information and tickets for the Udder event, call 462-4312.
Where the Houserockers will perform will be a beer garden, featuring local microbrews on tap and Livermore Valley wines. People can also visit vendor booths set up by a wide variety of businesses to market and sell their products and services. Musician Jeff Reed will play guitar on the corner of Main and St. John streets. Main will be closed from St. John to Old Bernal Avenue from 5 to 10 p.m. that evening. Parking is available off Main Street.
For information on First Wednesday, visit www.pleasantondowntown.net or call Nicki Hoppe at 484-2199, ext. 4.