Pleasanton Weekly

Cover Story - November 19, 2010

2010 Holiday Fund

Give now to help others in our community

by Jeb Bing

Five nonprofits have been selected as this year's recipients of the eighth annual Pleasanton Weekly Holiday Fund, the community-wide campaign that starts today to provide needed funding for vital local nonprofits.

This year, the Tri-Valley Community Foundation has agreed again to provide matching funds to the campaign so that for every $1 contributed, another $1 will be given to these five nonprofits. With the match, this year's goal is $100,000 with the funds to be allocated equally to each of the five organizations: Axis Community Health, Hope Hospice, Open Heart Kitchen, Valley Humane Society and the Ryan Comer Cancer Resource Center at ValleyCare Health Systems.

"Even though we're still in the midst of a difficult economy, our expectations brightened when we found that contributors from past years have already donated nearly $17,000 to help us launch our campaign early," said Gina Channell-Allen, president of the Pleasanton Weekly.

Unlike most other fundraising drives by individual organizations, the Holiday Fund has no administrative expenses or other overhead. The Pleasanton Weekly donates all the support services so all money raised can support local nonprofit groups.

All funds are held in trust by the Tri-Valley Community Foundation and are tax deductible to the extent permitted by law.

David Rice, president of the Tri-Valley Community Foundation, said giving to the Pleasanton Weekly Holiday Fund this year is more important than ever.

"Although Pleasanton is ranked as one of the wealthiest cities of its size in the nation, there are thousands who rely on many of these organizations for individual and family assistance, emergency aid when they're suddenly without jobs and health care," Rice said. "Not everyone is wealthy here, not everyone has a job, not everyone has health insurance. These are the people who need our help."

"Whether we're employers or among the employed or in business for ourselves, each of us has been affected by fast-rising costs -- in health care, for gasoline, for basic food and milk," Rice said. "Those on the bottom rung of the employment ladder may have a job, but they don't earn enough to meet these ongoing higher living costs. They often have inadequate or no health insurance at all. Some have lost their jobs or their benefits, or both, because of corporate downsizing, layoffs and benefit reductions. Just this month, more than 1,000 have been laid off by employers."

"We know what the needs are locally through the Tri-Valley Community Foundation's programs to help serve their financial needs," he explained.

"We can put money to work very quickly whereas it might take quite a long time for these organizations to partner up with donors themselves. So this is a much more effective and direct way to get money to work in the community by giving to the Holiday Fund."

Comments

There are no comments yet for this post

Don't miss out on the discussion!
Sign up to be notified of new comments on this topic.

Email:


Post a comment

Posting an item on Town Square is simple and requires no registration. Just complete this form and hit "submit" and your topic will appear online. Please be respectful and truthful in your postings so Town Square will continue to be a thoughtful gathering place for sharing community information and opinion. All postings are subject to our TERMS OF USE, and may be deleted if deemed inappropriate by our staff.

We prefer that you use your real name, but you may use any "member" name you wish.

Name: *

Select your neighborhood or school community: *

Choose a category: *

Since this is the first comment on this story a new topic will also be started in Town Square! Please choose a category that best describes this story.

Comment: *

Verification code: *
Enter the verification code exactly as shown, using capital and lowercase letters, in the multi-colored box.

*Required Fields