Pleasanton Weekly

Real Estate - October 15, 2010

Windermere-Pearson joins Prudential

Local offices now under Prudential California Realty flag

by Jeb Bing

The Windermere Welcome Home brokerage has joined Prudential Real Estate with its Pleasanton and flagship San Ramon office, now renamed Prudential California Realty.

The announcement was made by Prudential Real Estate and Relocation Services, Inc., a Prudential Financial, Inc. company that is traded on the New York Stock Exchange as PRU. It stated that Pearson Properties, Inc., which formerly operated as Windermere, has become part of Prudential California Realty. Other Windermere offices affected by the affiliation are in Castro Valley, El Dorado Hills, Livermore, Pleasant Hill and Stockton.

As a result of its new affiliation, broker/owner Gretchen Pearson said her company is poised for additional growth.

"We look forward to carrying the world-renowned Prudential brand, which will bring increased support to our family of agents and their clients as we continue our rapid growth," Pearson said. "Prudential Real Estate is a terrific fit for our company as its vision and values are so closely aligned with our own."

"Prudential Real Estate also offers industry-best technology, training and marketing support, which are essential for our growth-minded company," she said.

Pearson returns to the Prudential Real Estate Network after departing in 2005 for a broker-ownership opportunity at Windermere Welcome Home. She started with one office and grew the company to eight offices by mid-2010.

Concurrently, she assumed regional leadership as president of Windermere Services' Northern California network, and grew that network to 22 offices. Previously, she was chief operating officer for a Prudential franchisee operating in Northern California, Nevada and Texas, where she directed 118 offices and 3,300 agents.

"Gretchen and her team make a wonderful addition to the Prudential Real Estate Network in the important Bay Area market," said Earl Lee, president, Prudential Real Estate and Relocation Services. "The company, with its sound leadership, skilled agents and strong customer focus, has a very bright future under the Prudential flag."

Pearson said her customers and company alike will benefit from Prudential Real Estate and Relocation Services' Online Advantage lead-generation and customer contact system, and from its sizeable presence on Internet search sites. Her sales teams will enhance their skills using Prudential Real Estate and Relocation Services' LearnCenter education portal, which offers professionals 24/7 access to a large array of professional development opportunities and options.

Pearson added that her goal for Prudential California Realty is to simply be remarkable for customers and agents alike.

"Real estate consumers today need skilled and trustworthy consultation to make the best decisions, and they can count on that from Prudential California Realty," she said. "Likewise, our company provides an ideal environment for leading agents who want to further their careers in residential real estate."

Prudential California Realty wants to add more top professionals in the weeks and months ahead, according to Pearson.

"We're proud to tell our growth story when others in our market may be pulling back," she said. "We continue building a premier real estate brokerage and a sales team known for exemplary service, consultation and innovation."

Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with 1,700 franchise offices and approximately 60,000 sales professionals in the franchise network as of last June 30.

Prudential Financial, Inc., a financial services leader with approximately $690 billion of assets, has operations in the U.S., Asia, Europe, and Latin America.

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