Pleasanton Weekly

Opinion - January 29, 2010


Turning 10 and growing

This week marks the 10th anniversary of the Pleasanton Weekly. And what a 10-year spread it's been! From local elections to school budget crises to community theater and to the H1N1 flu pandemic, we've filled nearly 20,000 pages over the past decade with news, features, sports and advertising focused exclusively on our Pleasanton audience. And now -- in addition to the 520 Pleasanton Weekly newspapers and scores of special sections we've published since Jan. 28, 2000 -- we've become a leader in the fast-growing Internet news distribution business with a regularly updated online edition at and a Pleasanton Express that is delivered directly to you at 8 a.m. weekdays by email. As we've done since the launch of this hometown newspaper at the start of the decade, we're providing by far the best, most complete and up-to-date coverage of Pleasanton. Added to this are Tri-Valley Views and San Ramon Express and Danville Express online editions that provide superior coverage of all Tri-Valley communities.

Our goal is to provide the most accurate and consistently reliable news coverage and commentary of interest to all of us who live and work here. We strive to report that news in an objective, unbiased manner. That means information on current events, including City Council and school board actions, local sports and arts and entertainment features. We seek stories about people, not institutions. In our coverage of City Council, school board and commission meetings, we focus on issues being addressed, not simply on the meetings themselves. Nor do we rely on press releases or meeting agendas to drive our content. We're there with a local news reporting staff second to none. We anticipate news and look for interesting trends or issues that are worth digging into. We want to tell you -- our readers -- what's going to happen, not just what did happen.

In addition to covering the local beats, we provide readers with various special sections and features, such as Readers Choice, Info Pleasanton, Home and Garden, and Neighborhoods. Included in this edition is a special section on "Staying Healthy," with a report on why it's still important to be vaccinated against the H1N1 flu. Last week, we reported that final contributions and matching funds to the Pleasanton Weekly Holiday Fund charity drive totaled $466,732, a record-high amount that will now help the Tri-Valley's unemployed and under-employed find jobs. Stories during the year cover the work of important charities and nonprofits in our community, including Open Heart Kitchen, Tri-Valley Haven and Axis Community Health.

With the news dissemination business rapidly changing, we're working to stay a step ahead. Besides online and email editions, you can read the Pleasanton Weekly on your laptop and iPhone, wherever WiFi is available. Comments posted on our Town Square forum come from all parts of the country as our readers not only take a copy of the Pleasanton Weekly with them for a vacation photo to send us, but also keep up with Pleasanton and Tri-Valley news wherever they are. Thanks to you, the Pleasanton Weekly has become an important and valued community institution. In the years ahead, we'll continue to innovate and adapt to serve the needs of this community and to succeed in being Pleasanton's primary source for local news, information and dialogue.


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