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Uploaded: Sunday, July 29, 2012, 7:04 AM
Updated: Tuesday, July 31, 2012, 7:20 AM
Presenting perfect pairings
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Photo
 | Pleasanton's Palm Event Center was the scene last week of the Livermore Valley Winegrowers Association's Taste of Terroir 2012 Pairing Competition.
The event, a fundraiser for the Livermore Valley Winegrowers Association, included 16 gourmet food and wine pairings and drew more than 550 guests to enjoy them. It is held each July and includes a decadent dessert room.
This year's winners were as follows:
Most Innovative Pairing: Wente Vineyards & The Restaurant at Wente Vineyards
• 2009 Nth Degree Merlot, Livermore Valley (winemaker: Karl Wente)
• Lamb sausage with crispy garlic and mustard-curry BBQ Sauce (chef: Matt Greco)
Best Classic Pairing: Rodrigue Molyneaux & Castlewood Country Club
• 2009 Cabiovese, Livermore Valley (winemaker: Garry Rodrigue)
• Wild game burgers - buffalo and lamb seasoned with fresh local herbs, St. Andre cheese honey
truffle aioli and arugula micro greens on a soft roll (chef: Tracy Flores)
Judges' Best Pairing: McGrail Vineyards & Winery & Double Barrel
• 2009 Cabernet Reserve, Livermore Valley (winemaker: Mark Clarin)
• Cocoa rubbed pork belly, smoked cherry shallot marmalade with a crispy potato gaufrette
(chef: Tony Murray)
And attendees of the sold-out event selected their own winner:
People's Choice Award: The Steven Kent Winery & Neil Marquis Catering
• 2009 The Premier Cabernet Sauvignon, Ghielmetti Vineyard, Livermore Valley (winemaker:
Steven Kent Mirassou)
• Open-faced BLT - cabernet infused, cured, cherry wood smoked pork belly on parmesan crisp
with heirloom tomatoes, micro greens, and a black cherry cabernet and chocolate aioli (chef:
Neil Marquis)— Dolores Fox Ciardelli Are you receiving Express, our free daily e-mail edition? See a sample and sign-up for Express.
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Posted by Mike, a resident of the Highland Oaks neighborhood, on Jul 29, 2012 at 4:03 pm "and includes a decadent dessert room"
From an advertising perspective, pairing "decadent dessert" in the text with a picture that features an overweight individual in the background creates a negative association. "Decadent" is employed to suggest pleasure; however, the overweight individual shifts the suggestion to "unpleasant consequences".
Like they say, a picture is worth a thousand words. Use them wisely to give your clients the biggest bang for their advertising buck.
Mike
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