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Uploaded: Thursday, October 8, 2009, 11:39 AM
Updated: Friday, October 9, 2009, 7:14 AM
New farmers' market begins operating at Stoneridge mall this afternoon
Fresh produce, meats, cheeses, flowers, jewelry among items for sale Fridays and Sundays at shopping center
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by Emily West
Pleasanton Weekly Staff
Starting this weekend, a trip to Stoneridge Shopping Center could have patrons picking up fruits and vegetables in addition to a new gadget or pair of jeans.
A portion of the parking lot between Sears and Macy's will transform into a farmers' market from noon to 6 p.m. Fridays and 10 a.m. to 4 p.m. Sundays.
Carrie Williams, marketing director at Stoneridge, said the ongoing market will be a regional destination with about 60 vendors participating.
"It is our goal to only feature foods and products from within a 200-mile radius of the mall," she said. "We'll have meats, fruits, cheeses, flowers, breads, handmade jewelry and soaps."
Part of the reason to not operate on Saturdays, Williams said, is to not compete with the popular downtown Pleasanton market, which is held from 9 a.m. to 1 p.m. With the mall location, however, the Friday and Sunday events are likely to attract people from nearby cities.
Put on by Island Earth Farmers Market, it also operates a daily indoor farmers' market at the Metreon in San Francisco.
To learn more, visit www.islandearthfarmersmarket.org Are you receiving Express, our free daily e-mail edition? See a sample and sign-up for Express.
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Posted by Jon Harvey, a resident of the Kottinger Ranch neighborhood, on Oct 9, 2009 at 2:23 pm This is a fantastic development in our city! I am especially pleased with the local focus, though 200 miles seems further than necessary with all of the Bay Area farms.
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Posted by derek, a resident of the Downtown neighborhood, on Oct 9, 2009 at 2:59 pm I'll walk there every week! see you there!!!
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Posted by Jerry, a resident of the Oak Hill neighborhood, on Oct 10, 2009 at 1:50 am Will the "preachers" be there???:)
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Posted by healthy eater, a resident of the Del Prado neighborhood, on Oct 10, 2009 at 9:00 am Awesome! More fresh fruits and veggies, just what the doctor ordered!
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Posted by Cholo, a resident of Livermore, on Nov 8, 2009 at 9:05 am hi jair...I'll do my best to contact the "preachers" so that they behave themselves!!!
They have never harmed anybody so how come you're so concerned? They're Americans and they have a legal right to spread the word. enuff said...
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