A memorial service will be held at 10:30 a.m. Friday for Joyce Le Clair Scheidig, Pleasanton's first elected councilwoman, who died Aug. 9 at her home in Walnut Creek. She was 75 years old.
The service will be at St. John Vianney Catholic Church, 1650 Ygnacio Road in Walnut Creek.
Mrs. Scheidig, who was Joyce Le Claire when she served on the council from 1974 to 1978, was twice elected by fellow council members as vice mayor.
While on the council, she had to address complicated issues such as the adequacy of the city's sewer capacity in the face of a cease and desist order from the Regional Water Control Board. She was actively involved in the creation of the Livermore Amador Valley Water Management Agency, where she was Pleasanton's first representative.
Decisions made by Mrs. Scheidig and her fellow Council members during that period paved the way for the modern Pleasanton we know today, including Stoneridge Shopping Center and Hacienda Business Park.
Mrs. Scheidig was born in Beaumont, Texas in 1939 to Ann and Gerald Moore. She graduated from Beaumont High School and briefly attended Lamar College in Beaumont.
In 1959 she sent pictures to Eileen Ford of the Ford modeling agency in New York City. She was the first model hired by Ms. Ford without a personal interview. Richard Avedon was one of the high fashion photographers for whom she posed.
She moved to Pleasanton in 1961 and raised a family here. Her involvement in local government began when she became a spokeswoman for the Pleasanton Valley neighborhood. She was active with the Democratic Party in Alameda County.
In 1978 she married Kenneth Scheidig. While remodeling their home in Walnut Creek she enjoyed her new career as grand and great-grandmother along with traveling, especially to New York City and France.
In addition to her husband of 36 years, she is survived by her son Paul Le Claire, grandchildren and a great grandchild.
In lieu of flowers the family has requested that donations be made to the Alzheimer's Disease Research, 22512 Gateway Center Dr., PO Box 1950, Clarksburg, MD 20871-1950.