Emmy Kasten has joined Visit Tri-Valley in the newly created position of Vice President of Marketing.
Kasten will be responsible for leading all marketing and communications aspects of Visit Tri-Valley.
"The next step for Visit Tri-Valley to fulfill its role as the destination marketing organization for the region was to have a strong and creative marketer leading the team," said Barbara Steinfeld, president of the travel organization.
"Emmy has an amazing background in marketing, PR and digital media, which is exactly what we were looking for," Steinfeld added. "We were impressed by her insights and her desire for a challenge."
Kasten grew up in the Bay Area and is a graduate of Clayton Valley High School in Concord and the UC Irvine. She launched her marketing career at the Orange County Performing Arts Center and later became the first marketing director for Geffen Playhouse in Los Angeles. Soon after, she joined Red Bull Energy Drink as Director of Communications and the brand's chief spokesperson for North America.
In addition, Kasten spent seven years as Editor-in-Chief of multiple regional luxury lifestyle publications (Item, 944, and Modern Luxury Hawai'i). She recently returned to the West Coast after living in New York City where she oversaw public relations globally for video game giant Rockstar Games.
Kasten is also the founder of the internationally celebrated fashion event Little Black Dress. For four years, she was the on-camera fashion expert on the KTLA Morning News, a Southern California morning news program.
Kasten lives in Dublin with her husband and their two children.