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New Leaf food drive raises $17,336

Pleasanton grocer's 1st year helps county food bank

Customers of New Leaf Community Markets, including Pleasanton's, donated a total of $17,336 for area food banks during November and December.

Altogether, contributions from New Leaf markets here and in Santa Cruz County, Half Moon Bay and San Jose provided meals for 69,343 families in need, said Scott Roseman, founder and co-owner of New Leaf Community Markets.

The Alameda County Community Food Bank received $1,202 which translates to 4,808 meals.

New Leaf, which specializes in organic meats, food, produce and other products, opened its newest market last May in Pleasanton's Vintage Hills Shopping Center at Bernal and Vineyard avenues. In addition to its holiday drives, the store contributes 10% of its profits each year to local nonprofit organizations.

In November, New Leaf was acquired by Portland-based New Seasons Market, a recognized leader in the organics grocery industry. Roseman, who joined the board of directors of New Seasons, said New Leaf Community Markets will continue operating from Santa Cruz.

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