News


Holiday events in downtown Pleasanton today

From 7 a.m. to late tonight, downtown comes alive

It's beginning to look a lot like Christmas, everywhere you go, and especially in Pleasanton where downtown and Stoneridge Shopping Center merchants have been jumping the marketing gun for quite some time.

This weekend alone, the Pleasanton Downtown Association is sponsoring major holiday shopping events. Over at Stoneridge, Santa Claus has been greeting hopeful children all month. At the Fairgrounds, they're already unwrapping the first bundle of Christmas trees.

The media has been filled for weeks with Christmas shopping specials. Promotions seem to scream "shop now" and "why wait?" Most of the major national retailers, including Macy's, Nordstrom, JC Penney and Sears in our mall, will open in the early evening Thanksgiving Day. Walmart will open at 6 p.m. and K-Mart, wherever that is in the Bay Area, plans to stay open all Thanksgiving Day.

Only Costco seems determined to hold the line, letting its employees stay home for the holiday, but it, too, has bombarded its members with a sales brochure for Black Friday, Nov. 29

Maybe President Franklin Delano Roosevelt had it right. For decades after Abraham Lincoln made Thanksgiving a holiday to be observed on the last Thursday of every November, FDR, answering the appeals of retailers distressed by an ongoing depression, moved it to the third Thursday.

After outcries from Congress and others, a compromise was reached to celebrate Thanksgiving on the fourth Thursday to give businesses a bit more time to attract holiday sales.

But this year, even with Thanksgiving coming about as late in November as it ever does, it's making no difference to retailers who now peg Halloween as the start-date for holiday promotions.

Downtown Pleasanton ushers in the holiday shopping season today with holiday cheer for three "magical" community events. "Earlier Than the Bird" ushers in special sales at 22 downtown merchants from 7 to 11 a.m.

This popular event is designed to launch the holiday shopping season in a festive and entertaining way, and provide special offers before next week's Black Friday. Additionally, shoppers who arrive wearing their pajamas and check in at the Museum on Main located at 603 Main Street will receive a free reusable Downtown Pleasanton shopping bag.

Then, this afternoon, the PDA-sponsored first annual Holiday Spirit Stroll will take place from 4 -7 p.m., with 15 downtown merchants open for a festive night of sampling beer, wine and cocktails, all while shoppers also help ring up sales on the cash registers.

Tickets can be redeemed from 3:30-6 p.m. today at the Museum on Main.

If available, tickets will be on sale at the event for $35 cash. Ticket price includes wine, beer or cocktail tastings at 15 downtown locations and tasting map. Approximately 500 tickets will be sold. The PDA is to be commended for designated driver tickets for $5 cash during tonight's Spirit Stroll and for including taxi contact information in its programs.

This Stroll will coincide with Magical Holiday Evening from 4-7 p.m., a popular annual shopping event in downtown Pleasanton. So far, 23 downtown merchants have signed up to participate. Downtown streets will come alive with live music, special offers, refreshments and an early visit from Santa Claus.

Children, including those who may have already gone over their Christmas wish list with Santa at Stoneridge Mall, can see him again and even have their pictures taken with Jolly St. Nick in front of the museum from 4-7 p.m.

Then there's the annual holiday parade in downtown Pleasanton from 5-7 p.m. Dec. 7 with the lighting of the holiday tree following in front of the museum.

Comments

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Posted by Jennifer
a resident of Pleasanton Middle School
on Nov 22, 2013 at 10:35 am

You might want to check - Nordstrom will NOT be open Thanksgiving Day. They have never been open - they take pride in the fact that their employees are given the day off. Christmas starts at Nordstrom on the day AFTER Thanksgiving.


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Posted by Sarah
a resident of another community
on Nov 22, 2013 at 11:12 am

(Comment removed by Pleasanton Weekly Online staff as irrelevant to this thread.)


 +   Like this comment
Posted by Huh?
a resident of Birdland
on Nov 22, 2013 at 11:25 am

(Comment partially removed by Pleasanton Weekly Online staff as irrelevant to this thread.) I use my freedom to choose, my own agency, to NOT shop on Thanksgiving, or even the day after. But that's just me.


 +   Like this comment
Posted by daveg
a resident of Birdland
on Nov 22, 2013 at 12:55 pm

(Comment removed by Pleasanton Weekly Online staff as irrelevant to this thread.)


 +   Like this comment
Posted by tom works
a resident of Livermore
on Nov 22, 2013 at 1:56 pm

i have never held a job where working on Thanksgiving was ever an option, but I think it is an absolute travesty that our society is so consumed with consuming that we are forcing milions of people to work on Thanksgiving. And, of course, this "new" development will become the norm and every place will soon be open all day every Thanksgiving. After that Christmas will be the only day in the year where most businesses will be closed. Sigh...


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Posted by Xmas after Thanksgiving
a resident of Birdland
on Nov 22, 2013 at 3:21 pm

We were in the City for a musical. Westfield has it right - Christmas decorations AFTER Thanksgiving. They actually have sign on the entrance doors in case you were disappointed.

We support such stores. We will not be shopping at those who open on Thanksgiving Day from now until after the new year.


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Posted by Article not found
a resident of Another Pleasanton neighborhood
on Nov 22, 2013 at 10:47 pm

"Just say'n"

Link does not work.... "The story could not be found in the database."


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Posted by Free to choose
a resident of Another Pleasanton neighborhood
on Nov 23, 2013 at 8:46 am

I'll join the chorus...I don't get Sarah's point. Freedom and capitalism are both in full swing...anything but socialism. Nordstrom has never been open on Thanksgiving as far are I know. They would probably keep pace with 'the mall' majority. Thanksgiving is not a religious holiday, so I'm not sure of Sarah's rant. It is a plain ol glad we're in America day.
The losers are the Grandmas whose teenagers have to go to work at 4: or 8: or 10: and Grandma's only get to see them for short time.


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Posted by Sarah
a resident of another community
on Nov 23, 2013 at 10:54 am

(Post deemed inappropriate by Pleasanton Weekly Online staff)


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Posted by Global View
a resident of Pleasanton Heights
on Nov 23, 2013 at 3:16 pm

Nordstrom began as a single shoe store in Seattle, Washington. Check your facts....


 +   Like this comment
Posted by Sarah
a resident of another community
on Nov 23, 2013 at 4:38 pm

(Post deemed inappropriate by Pleasanton Weekly Online staff)


 +   Like this comment
Posted by HR
a resident of California Reflections
on Nov 23, 2013 at 4:52 pm

I totally agree with Sarah. Seattle is also home to that liberal coffee company Starbucks where the Democrats gather and talk about how they can raise taxes and force everyone to have health insurance and maternity leave benefits. I prefer to spend my hard earned dollars at Peet's.


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Posted by Huh?
a resident of Birdland
on Nov 23, 2013 at 5:29 pm

(Post deemed inappropriate by Pleasanton Weekly Online staff)


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Posted by Sarah
a resident of Another Pleasanton neighborhood
on Nov 23, 2013 at 5:43 pm

(Post removed by Pleasanton Weekly Online staff as irrelevant to this thread.)


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Posted by Right
a resident of Another Pleasanton neighborhood
on Nov 23, 2013 at 5:53 pm

(Post removed by Pleasanton Weekly Online staff as irrelevant to this thread.)


 +   Like this comment
Posted by Anonymous
a resident of Birdland
on Nov 23, 2013 at 10:13 pm

I have to work on Thanksgiving!! Im not too happy about it. I'm a single mom who cant spend thanksgiving with her daughter. :-(


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