New Leaf Community Markets, with a store in Pleasanton, has been selected as one of the top 10 organic grocers.
The recognition was given by the Organic Consumers Association (OCA) in its search for the top "Right to Know Grocers" in North America. Winning food retailers were selected from more than 150 consumer nominations.
"As demand grows for organic, locally and sustainably grown, truthfully labeled non-GMO foods, hundreds of food retailers are rising to the occasion," said Ronnie Cummins, National Director, OCA.
"The OCA wants to recognize the efforts these retailers are making, which include pressuring food manufacturers to transition from GMO to non-GMO ingredients, and providing consumers with clear labeling so they can make informed choices."
Scott Roseman, co-owner of New Leaf Community Markets, thanked the OCA for its recognition.
"We are very pleased to be recognized as a top Right to Know Grocer," Roseman said. "Since New Leaf was founded 28 years ago, we've been committed to offering customers choices that have the most beneficial impact on their health, and the health of the environment."
"We are working together with our customers, suppliers and the greater community to help make GMO labeling a standard for people here and across the country," he added.
The OCA said New Leaf was selected for its leadership role in educating the communities it serves about GMOs and their risks, for its active support of the California Proposition 37 food labeling ballot measure, its large inventory of GMO labeling currently in its stores, and its progressive GMO food policy posted at: http://bit.ly/NewLeafGMOpolicy.
Last March, New Leaf announced that by 2018 all GMO foods on itsr shelves must be labeled as such, giving food manufacturers time to re-label or find new sources of ingredients.
According to Roseman,there are nearly 3,000 products on New Leaf shelves, about 1/3 of packaged products, with a "Non-GMO Project Verified" shelf tag. A large number of the store's value line, Cadia, is also labeled as non-GMO.
In addition, all New Leaf produce is non-GMO and deli items use Imported Italian olive oil which is never genetically modified. The meat department offers organic chicken, organic sausages, and organic grass-fed beef options.
Besides Pleasanton, New Leaf has markets in Santa Cruz, Capitola, Half Moon Bay and San Jose.
For more information about the OCA Right to Know selections, sign on to: http://www.organicconsumers.org/articles/article_27803.cfm