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Presenting perfect pairings

Pleasanton's Palm Event Center was the scene last week of the Livermore Valley Winegrowers Association's Taste of Terroir 2012 Pairing Competition.

The event, a fundraiser for the Livermore Valley Winegrowers Association, included 16 gourmet food and wine pairings and drew more than 550 guests to enjoy them. It is held each July and includes a decadent dessert room.

This year's winners were as follows:

Most Innovative Pairing: Wente Vineyards & The Restaurant at Wente Vineyards

• 2009 Nth Degree Merlot, Livermore Valley (winemaker: Karl Wente)

• Lamb sausage with crispy garlic and mustard-curry BBQ Sauce (chef: Matt Greco)

Best Classic Pairing: Rodrigue Molyneaux & Castlewood Country Club

• 2009 Cabiovese, Livermore Valley (winemaker: Garry Rodrigue)

• Wild game burgers - buffalo and lamb seasoned with fresh local herbs, St. Andre cheese honey

truffle aioli and arugula micro greens on a soft roll (chef: Tracy Flores)

Judges' Best Pairing: McGrail Vineyards & Winery & Double Barrel

• 2009 Cabernet Reserve, Livermore Valley (winemaker: Mark Clarin)

• Cocoa rubbed pork belly, smoked cherry shallot marmalade with a crispy potato gaufrette

(chef: Tony Murray)

And attendees of the sold-out event selected their own winner:

People's Choice Award: The Steven Kent Winery & Neil Marquis Catering

• 2009 The Premier Cabernet Sauvignon, Ghielmetti Vineyard, Livermore Valley (winemaker:

Steven Kent Mirassou)

• Open-faced BLT - cabernet infused, cured, cherry wood smoked pork belly on parmesan crisp

with heirloom tomatoes, micro greens, and a black cherry cabernet and chocolate aioli (chef:

Neil Marquis)

— Dolores Fox Ciardelli

Comments

Posted by Mike, a resident of Highland Oaks
on Jul 29, 2012 at 4:03 pm

"and includes a decadent dessert room"

From an advertising perspective, pairing "decadent dessert" in the text with a picture that features an overweight individual in the background creates a negative association. "Decadent" is employed to suggest pleasure; however, the overweight individual shifts the suggestion to "unpleasant consequences".

Like they say, a picture is worth a thousand words. Use them wisely to give your clients the biggest bang for their advertising buck.

Mike


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