The Alameda County Fair parade will start at 9:30 a.m. today on Main Street, moving from the Amador Valley High School parking lot south to Angela Street where it will turn toward its Fairgrounds destination.
Large crowds are expected both for the parade and today's festivities as cooler temperatures promise to make the day more enjoyable following blistering heat earlier in the week.
Even with the heat, however, the fair reported record high attendance on opening day with 30,692 revelers pouring onto the fairgrounds to enjoy new rides, activities and special discounts.
It was the highest opening day head count since record-keeping began according to organizers of the 17-day fair that runs through Sunday July 8.
With a massive land base of 267 acres, making this one of the largest fairs in California, the 100th year celebration is by itself a once-in-a-lifetime experience.
"Centennial celebrations of this magnitude are rare," said April Mitchell, the Fair's sales and marketing Manager." We know how special it is and we are thrilled that fair-goers feel the same way. We invite everyone to come out, share in the fun and make lasting memories here at the Fair."
This year's special fair festivities include $1 admission and $1 rides on the first day of the Fair, and a kissing contest on June 24 where couples must kiss for 100 consecutive seconds and then eat cotton candy placed between their mouths.
A new log ride, the White Water Flume, is being introduced to the Fair this summer, expected to be popular on hot days for those who don't mind a little splash.
Concerts this summer include, among others, Salt-N-Pepa on June 24; Jars of Clay, June 27; Hoobastank, July 6; and Kellie Pickler, July 8.
From horse races and baking contests, to Ferris wheels, fireworks and funnel cakes, Pleasanton residents are anticipating a great centennial celebration.
For more information, visit www.alamedacountyfair.com or call 426-7600