Shoppers continue to fill Safeway's new Lifestyle supermarket at Bernal and Valley avenues in Pleasanton today, which marks its first full week of operation.
Now open 24 hours a day, the new 58,000-square-foot store, the second Safeway supermarket in Pleasanton, is the newest of 270 Safeway stores in the company's Northern California division.
Other business in the retail center next to Safeway also prepared for opening, including two banks, a restaurant and other retailers. A new McDonald's is planned for the unpaved portion of the property near the northbound I-680 off-ramp at Bernal. Don Wright, senior vice president of real estate for Safeway, also told a real estate group last month that a Safeway gas station might be added at the site in the near future.
The new store has 250 employees, including 200 just hired who started on opening day.
Steve Burd, president, chief executive officer and chairman of the board of Safeway, Inc., which has its headquarters about a mile away on Stoneridge Mall Road in Pleasanton, told a welcoming crowd at opening day ceremonies that the Pleasanton retail center is one of 37 Safeway-owned shopping centers, making the company one of the largest developers in the business.
He also thanked Pleasanton Mayor Jennifer Hosterman and members of the City Council and the city's Planning Commission for their help in processing the approvals needed to build the development, pointing out that another Safeway that was recently opened took 20 years before finally winning the building permits needed.
Safeway was based in Oakland for many years, moving into its new corporate complex here in 1996.
"We had the opportunity to be at the intersection of Interstates 580 and 680, making this location very convenient to all," Burd said. "In fact, it's the closest commute that I've had to work in over 35 year, taking me 18 minutes door-to-door."