A memorial service will be held at 6 p.m. June 9 at Main St. Brewery for Bosco, the black Labrador that was downtown Pleasanton's mascot for years. Bosco died last Tuesday at the age of 13-1/2.
Brewery retailer Matt Billings, who created a special Bosco's Brew, will pour glasses filled with the beverage and also provide appetizers, Bosco's owners Frances and Don Hewwitt said.
The black Labrador went to work every day with Frances when she was an associate director of the Pleasanton Downtown Association. He also served as the grand marshal of the PDA's pooch parade during the First Wednesday street parties each August.
Bosco frequently volunteered his services as a compassionate pet with the Valley Humane Society and on nursing home visits in Pleasanton and Livermore.
"Bosco was an icon in the downtown area and Don and I were often referred to as 'Bosco's parents' by people who didn't know our names," said Frances Hewitt, who now has her own business.
Bosco was born in Sisters, Ore. Dec. 29, 1995 and soon found that hunting was his passion. After moving to Pleasanton, he also found his other passion was bringing joy to those shopping downtown and doing business at the PDA's office, where some thought he was in charge.